“Dear delegates, our main objective is to inspire, train, and challenge you to work in an integrated way to reach the entire world with the Three Angels’ Messages.” The 2022 LEAD Conference opened with a powerful appeal by Erton Köhler, executive secretary of the General Conference, for church leaders everywhere to take action and reprioritize their resources, shift their focus, and commit to working amongst areas and people groups that have yet to hear the gospel message of salvation. 

Reaching the Unreached

Two-thirds of the world’s population is 95% unreached. This represents:

• Sixty-nine nations

• 5.3 billion people 

• 8,868 people groups 

• 3,343 languages 

These staggering statistics were the basis of Pastor Rick McEdward’s, president of the Middle East and North Africa Union (MENA), morning devotion as he unashamedly challenged world church leaders to reexamine their commitment to partner with God to reach “every nation, tribe, tongue, and people” (Revelation 14:6). In his devotional titled, “The Great Reversal,” McEdward emphasized God’s longing desire for His people to be His witnesses and “declare His glory among the nations” (1 Chronicles 16:23) as they call people everywhere to respond to God’s great love. During this final time of Earth’s history, McEdward pleaded with leaders to “focus our mission where the mission is not yet” and concluded with the following quote:

“I appeal to all who believe the truth, to all who can assist us in any line. Give us your help to advance the work just now…You know something of what has already been accomplished in the different lines of our work. We have moved out by faith and have made large advancement, because we saw what needed to be done, what God was calling upon us to do, and we dared not hesitate. But we have not done half of that which should be done. We are not yet on vantage ground. There is a great work before us. All about us are souls longing for light and truth, and how are they to be reached?” AUCR January 1, 1900, par. 3

Challenges and Opportunities

As Executive Committee members recommit to reaching the unreached, the challenges of reaching people of different cultures, beliefs, and contexts must be carefully considered. Two of the major challenges facing the church today are secularism and post-Christianity. These two ideologies are revolutionizing our society and the world we live in. Kleber D. Gonçalves, Ph.D., director of the Global Mission Center for the Secular and Post-Christian Mission, presented the following statistics:

• 1.1 billion people, or 1 in every 7 people of the world, self-identify as atheists, post-moderns, or post-Christians, and currently make up the third largest “religious” group. 

• In the past 15 years, Christianity has increased by one percent per year, and the group of those identifying as non-religious has increased at a similar rate.

• The younger generation, those aged 16-25, are the least religious of all.

• In most of the western world, more than fifty percent of young people say they don’t believe in religion. 

This increase in post-Christianity, post-modernism, and secularism has led to increased distrust of religious institutions, a belief in relativism, and the elevation of the importance of personal choice.

However, though there are challenges, all is not lost and opportunities abound. As Seventh-day Adventists, we have the privilege of reaching people through our health message. In today’s world, where disease and sickness are prevalent, people everywhere are looking for ways to improve their health and we have the unique opportunity to share the message of health God has given us. Our special message on the Sabbath is also a welcome invitation in today’s busy society to rest and focus instead on family values, community, and God. 

Gonçalves concluded his presentation by encouraging attendees to commit to being the ones used by God to share the hope He has promised, not only for the future but also for the present. 

One Message, Many Approaches

In consideration of reaching the unreached and those outside of our own cultural context, Coach, Consultant, and Writer, Jamie Eckert took to the stage highlighting the importance of customizing our evangelistic efforts to reach people of different cultures and beliefs. However, she cautioned against forgetting to meet people where they are or shying away from sharing the Adventist message in its entirety. Eckert detailed a practical “Missional Scaffolding” plan consisting of three steps for missional optimization:

1. Identify - Identify the group in the territory you are trying to reach and believe that you CAN reach them 

2. Study and Pray - Prayerfully study their beliefs and objections to Christianity

3. Build - Begin to build a scaffolding approach that encompasses the entire gospel message

Eckert assured church leaders that they would indeed be following in the footsteps of Jesus who Himself met people where they were and was sensitive to their different beliefs as He sought to break down the barriers that hindered them from receiving His message. 

Moving Forward

The work before us is great, but as we join together with the Holy Spirit and one another, we can move forward in fulfilling the Great Commission entrusted to us by God Himself. This was proved over and over throughout the first LEAD Conference meeting of this year’s Annual Council as many divisions shared how they are stepping out in faith, putting innovative plans into action, and reaching the unreached. In addition, attendees were inspired by mission stories of early pioneers who made immense sacrifices and truly committed their lives to take the gospel message to the “uttermost parts of the earth.” 

In the end, Hensley Moorooven, undersecretary of the General Conference, asked officers to group together with their respective divisions and take time to think, plan, and come up with concrete strategies and ideas to determine how they can use their “knees, hands, and pockets” to support their local churches. He powerfully appealed to them, “It is not time for business as usual but for mission UNusual.”

In a moving finale to the first morning of Annual Council 2022, Erton Köhler called attendees to invest in the people of an unreached country through prayer, action, or finances. World Church leaders were called to commit and give their all to the mission, to become contributors and not just receivers, to be bold and partner with God in leading His end-time mission, and to claim the power of the Holy Spirit as they step out in faith and say, “I Will Go.”