A report presented at the 2025 Spring Meeting to the General Conference (GC) Executive Committee highlighted The Great Controversy Digital Advertising initiative, which includes the development of the Global Bible School. This effort aims to teach and make biblical truth accessible worldwide.
Almir Marroni, director of the GC Publishing Ministries, opened the report by highlighting what division support has helped accomplish within the project.
“We began the project with 74 languages available,” said Marroni. “In 2025, we now have more than 130 languages available.”
He shared that one publishing house reported printing seven million copies of Ellen White's The Great Controversy over a 100-year period. By contrast, 27 million more copies have been produced in the past two years.
The project fulfills its goal of teaching biblical truths to the world by promoting downloads of The Great Controversy and offering online Bible studies. This has been made possible through the joint efforts of the GC’s Sabbath School and Personal Ministries, and Publishing Ministries.
“It’s been a wonderful privilege to work with Publishing Ministries,” said James Howard, director of the GC Sabbath School and Personal Ministries. “As The Great Controversy downloads became prevalent, we also saw an increase in Bible study requests, creating the need for a follow-up program."
Global Bible Project
Both departments have partnered with Adventist World Radio (AWR) 360 to design two essential disciple-making phases within the Global Total Member Involvement (TMI) initiative.
The second phase within the five-step process, called the Plant phase, identifies people who are open to hearing spiritual truth and using literature, media, and other resources to deepen their interest. It is followed by the Cultivate phase, which involves offering and providing Bible studies.
A video presentation showcasing the Global Bible School Project broke down the four-step process used to bring people to Christ and introduce them to the message of the Seventh-day Adventist Church:
Interest Generation
Interest Qualification
Interest Delivery
Interest Assignment
Each step builds toward the ultimate goal of connecting an individual to a local church for continued in-person study, while still being able to freely access online studies.
“The Global Bible School is attempting to take people’s interests, created through sowing seeds, and cultivate them with Bible study to ultimately reap what we believe the apostle Paul promised we would reap,” said Howard.
According to a video presentation shared with the Executive Committee, digital ads are being run in various languages, including English, Portuguese, Spanish, French, Arabic, Russian, Hindi, Chinese, and Japanese. Since March 2024, 1.4 million copies of The Great Controversy have been downloaded, resulting in about 2,000 Bible study requests.
“We know that when thousands are converted in a day, most will trace their first convictions back to the reading of our publications,” said Howard.
In closing the report, Mike Ryan, general field secretary for Global Mission at the GC, expressed gratitude for the project’s work.
“What a time to live,” said Ryan. “What a blessing to have a connection to an online Bible study program that eventually leads people to a local church.”
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