Television programming designed for in-home viewing was launched Oct. 10 by the Adventist Television Network, coinciding with church president Pastor Jan Paulsen’s opening address of Annual Council, one of two biannual meetings of the church’s executive committee. The new network, called “The Hope Channel,” was turned up when Dr. Paulsen moved a switch on a digital console during the meeting.

“This is an historic moment,” said Pastor Ted N.C. Wilson, a vice president of the world church, “when we begin 24 hour a day, seven days per week, 365 days a year broadcasting.”

Dr, Paulsen added, “I’m delighted that we have this new instrument. We have just begun, but we are pleased to be able to start.”

The network’s theme is “Bringing God’s Truth Home,” emphasized in several comments and video presentations.

“Previous programming was designed to be viewed in churches,” said Brad Thorp, director of Adventist Television Network. “Now ‘The Hope Channel’ will be available through direct-to-home satellite dishes.” Thorp hopes there is enough interest that it will also be carried by local cable networks and analog TV stations. Initial subscribers can purchase a satellite dish for a one-time fee and receive six Adventist-themed networks, including The Hope Channel, without additional monthly payments.

“The potential of the Hope Channel lies in the fact that it will be in the home for the spiritually sensitive audience globally,” added John Banks, ATN assistant director for communication.

ATN leaders say the biggest challenge for the network will be to recognize that in-home broadcasting is different from the occasional public evangelism events with which ATN has been involved in recent years. The operating committee has also identified the issue of funding as being critical to maintain quality and effectiveness of home television programming. Viewers will ultimately decide on the effectiveness of this new television venture, they say.

Adventist television programming will be available through satellite on six continents. The Hope Channel will be the sixth channel available from ATN.

Programs include Adventist NewsLine, a weekly half-hour news broadcast featuring the Adventist Church internationally; Freedom in Focus, issues of church and state; and mission documentaries. The Hope Channel also has a Latin American station for Portuguese and Spanish that broadcasts in South America and Central America. Hope Channel International will broadcast to the Pacific Rim, Southeast Asia, India, Africa and EuropeFor more information, visit www.adventist.tv, or in the United States call 1-800-226-1119.