On January 30, 2025, the Adventist Information Ministry board voted to rename the ministry Adventist Connect, reflecting its expansion from an evangelism contact center for media ministries into a hub supporting local churches across North America in digital outreach. This change will be implemented in stages over the coming months.
“The name Adventist Connect encapsulates our vision: to help churches, schools, and ministries build community relationships, establish a strong online presence, and thrive in digital ministry. Our core mission remains unchanged — to be a bridge between seekers and the Adventist faith. This new identity allows us to streamline our services, modernize our approach, and extend our impact in meaningful ways,” said Brent Hardinge, director of Adventist Connect.
The Three Pillars of Adventist Connect
This name change will usher in three pillars of ministry:
Frame Website Platform – A next-generation website platform designed to offer churches, schools, and ministries a modern, flexible, and integrated digital presence. Completely rebuilt on WordPress, Frame will replace Adventist Church Connect and Adventist School Connect with a more intuitive, user-friendly, customizable experience, including better integration with ministry tools and a mobile-first design.
Thrive Interest Management System – Launching later this year, Thrive will help pastors and volunteers manage and track interests. Specifically, it will enable personalized follow-ups and customized discipleship for any individual. Thrive is scheduled to launch by mid-year 2025.
Engage Connection Center – Formerly known as the AIM Contact Center, the Engage Connection Center will be the foundation of Adventist Connect’s efforts: connecting individuals to a church or ministry. The center will serve as the first touch point, connecting with the public through multiple channels, including phone, social media, SMS, and email.
All churches and schools presently using Adventist Church Connect and Adventist School Connect will have their websites migrated to Frame starting in late spring 2025.
“Administrators will have the opportunity to review their site’s content, make updates, or start fresh before going live,” affirmed Anthony White, associate director for web platforms and operations. He added that Adventist Connect would provide enhanced training resources, a dedicated support team, and a solid knowledge base to assist users in this transition.
“We are so thankful to God for the new direction of ‘the former AIM’ with a laser-like focus on the digital space,” affirmed North American Division President G. Alexander Bryant. “Adventist Connect is an outgrowth of this ministry’s strategic intentionality in leveraging digital assets in the mission of the church. I praise God for our leadership team that has brought us to this point.”
The original article was published on the North American Division website.
