Around 280 Seventh-day Adventist communication, personal ministries, publishing, and media ministry professionals and church leaders from 42 countries met for the opening of the annual gathering of the Global Adventist Internet Network (GAiN) Europe in Budva, Montenegro, on November 15, 2024.

Attendees, who serve in Adventist radio, TV, digital, and publishing ministries across dozens of European countries, gathered to learn about trends, discuss strategies, and focus on collaborative efforts to share Jesus better.

From the outset, leaders reminded attendees that the event under the theme, “Connected: Deeper and Wider,” is focused on witnessing and mission-oriented initiatives. “We are here for the sake of communicating the gospel,” David Neal, Communication director of the Trans-European Division and one of the main organizers of the event, said. “Our goal is how to learn to communicate to share Jesus better.”

Hope Media Europe Director Klaus Popa agreed, also emphasizing the collaborative nature of the initiative. “From the very beginning, GAiN was about connecting,” he acknowledged. “But then, we quickly began to be more strategic about what we do. We quickly realized that to collaborate, to work together will bring all of us further than if you just walk alone.”

Tor Tjeransen, communicator director of the Norwegian Union Conference, shares the keynote message on the opening night of the 2024 GAiN Europe event in Budva, Montenegro, on November 15.

[Photo: Nikolay Stoykov/Adventist Media Exchange (CC BY 4.0)]

Paulo Macedo, Director, Communication Department, Inter-European Division (EUD). GAiN Europe 2024, Hotel Splendid, Becici, Budva, Montenegro, November 20-24, 2023. Camera date: Friday, November 15, 2024 21:52.

[Photo: Adventist Review]

Jasmina Bosnic, Soprano, Daniel Kluska, Acoustic Guitar, Tenor, Ivan Popovic, Tenor. GAiN Europe 2024, Hotel Splendid, Becici, Budva, Montenegro, November 20-24, 2023. Camera date: Friday, November 15, 2024 21:25.

[Photo: Adventist Review]

Working across Ministries and Departments

This synergy comes from not only reaching out to other communication departments for cross-media initiatives but also reaching out to connect with other ministries and departments of the Adventist Church.

Popa reminded attendees how, for the first time in 2023, regional communication leaders invited Personal Ministries leaders to meet with GAiN. Now, in 2024, they are including Youth Ministry leaders and young creatives as well. And all of it, he said, is accompanied by a clear spiritual component. “We believe that if we are spiritually connected, that’s also the foundation for working professionally together.”

Paulo Macedo, Inter-European Division Communication director and another of the main organizers, agreed, calling on attendees to own the mission goal of the communication enterprise.

“Let’s not make this just an event,” Macedo said. He urged every attendee to “stop waiting for institutions to do the work, for ministries to do the work, but have a focus on the people” communicators want to reach.

In a special greeting, Billy Biaggi, a general vice president of the General Conference and assigned as advisor to communication, called on Adventist communicators to focus on the witnessing facet of their work. Referencing Isaiah 60:1 — “Arise, shine; for your light has come!” — Biaggi encouraged Adventist communicators to reach out to dispel the darkness of this world with the light of the gospel. “And if you let our light shine, ‘the Lord will arise upon you and His glory will be seen upon you,’ ” he said.

“We believe that if we are spiritually connected, that’s also the foundation for working professionally together,” Hope Media Europe director Klaus Popa said.

[Photo: Nikolay Stoykov/Adventist Media Exchange (CC BY 4.0)]

Billy Biaggi, a general vice president of the General Conference, called on Adventist communicators to “rise and shine” and then witness to others who are in the dark.

[Photo: Nikolay Stoykov/Adventist Media Exchange (CC BY 4.0)]

The 2024 GAiN event drew more than 280 Adventist media professionals and church leaders in Budva, Montenegro.

[Photo: Nikolay Stoykov/Adventist Media Exchange (CC BY 4.0)]

All About Grace

In his keynote message, Tor Tjeransen, Communication director of the Norwegian Union Conference, prompted attendees to use their lives as a living testimony to reach others.

“We want [people] to experience the joy of living a life filled with purpose and meaning,” Tjeransen said. However, he acknowledged, “None of us think that in order to do that, we need better studios, newer cameras, the latest in AI technology — that’s not the most important. The most important thing to communicate Christ is who we are,” he emphasized, “because if our lives do not match our message, our message will fall absolutely flat.” He quoted Adventist Church co-founder Ellen White, who in her book The Ministry of Healing wrote, “The strongest argument in favor of the gospel is a loving and lovable Christian” (p. 470).

Tjeransen shared various experiences of his own journey, where he experienced “God’s grace in action.” He then asked Adventist communicators to acknowledge God’s grace in their lives and extend that grace to others. “We are the most powerful argument for Christ, because we are connected to His grace,” Tjeransen said. “This is what GAiN is all about. We are here to hone our skills to communicate the grace of God by becoming a person that is true and honest and authentic … connected to God, to one another, and to the community, by God’s grace.”

The original article was published on the Adventist Review website.