A new issues-driven video series broadcast on YouTube is part of the Seventh-day Adventist Church's continued efforts to broaden the scope of its online outreach, church communicators said.

Scheduled to launch today, Adventists About Life is designed to stimulate conversation and offer a distinctly Adventist take on issues such as freedom, faith versus science, the environment and integrity.

"These videos have the potential to reach an audience that is typically 'tuned out' to the church's more traditional methods of ministry," said Rajmund Dabrowski, world church Communication director and executive producer of the series.

The first two videos feature commentary by world church President Jan Paulsen, who is "keenly interested" in "making [the church's] voice known where we have not been present before, while being seen as contributing to the life of our community," Dabrowski said.

Future installments are expected to feature a wide range of church leaders and thinkers, he said.

Adventists About Life is a production of the world church Communication department. Go to youtube.com/adventistsaboutlife to watch the videos.