The Southeastern Philippine Union Mission (SePUM) brought together 119 content creators, social media influencers, and communication leaders from across the region for its first virtual worship gathering on October 22.
Held via Zoom, the worship gathering sought to unite digital communicators, strengthen coordination, and encourage the creation of Christ-centered content in support of SePUM's evangelistic mission and OneVoice27 strategy.
Danielo Palomares, SePUM president and chair of its Media Board, delivered the main message. Drawing from 2 Timothy 4:1-4, he urged participants to use their digital platforms to proclaim biblical truth amid the growing influence of online content. He emphasized the responsibility of content creators and social media influencers to communicate the gospel clearly and faithfully.
Rhoen Shane P. Catolico, SePUM Communication, Media, and Public Affairs and Religious Liberty director, said the gathering was organized to bring the Church's content creators together as digital missionaries to align their work with the new AVID framework.
AVID calls for content to be:
Audible—clear, engaging, and able to connect with its intended audience;
Visible—supported by strong visual presentation and creative branding;
Intentional—created with a clear purpose of leading people to Christ; and
Digital—adapted to current communication platforms and trends.
Organizers said the AVID framework is intended to guide the development of social media posts, videos, livestreams, podcasts, graphics, online Bible studies, and personal testimonies. It also supports OneVoice27 by encouraging communicators to work with a shared mission and consistent message.
The initiative places greater emphasis on ministry impact than on accumulating views, reactions, or followers. Participants were encouraged to produce content that is biblically grounded, responsible, relevant, and centered on Christ.
Mark Sinilong, who has created online content for nearly two years and has gained about 16,000 followers, described the gathering as an opportunity to better align his online ministry with the Church’s mission.
“We may provide the digital space with different content, but we can maximize it now in consonance with the direction to lift up Jesus and motivate the Church to inform the world with urgency about the truth we possess,” he said.
Organizers said the participation of 119 people demonstrated the potential of online platforms to connect communicators from different locations for worship, training, and collaboration.
Through the initiative, SePUM aims to build a coordinated network of digital missionaries who can extend the Church’s message beyond traditional venues and strengthen its online evangelistic work leading into OneVoice27.
The original article was posted at the Southeastern Philippine Union Mission website.
