Australians have once again declared Sanitarium Weet-Bix their most trusted breakfast food, marking the 13th consecutive time it has secured the title in the annual Reader’s Digest Most Trusted Brands survey.
For the first time, Sanitarium So Good has been crowned Australia’s Most Trusted Plant-Based Milk, taking top honors in the survey’s newly introduced plant-based milk category.
“We are thrilled with this endorsement from our consumers. So Good is now not only Australia’s leading plant-based milk brand enjoyed by millions every day, but it’s also Australia’s most trusted plant-based milk,” said Nicole Toby, senior brand manager, Sanitarium So Good.
Sanitarium introduced Australia’s first soy milk nearly 40 years ago and continues to lead the plant-based category with its range of dairy-free milk alternatives made from ingredients like soy, almond, and oat.
Meanwhile, Weet-Bix, a beloved household staple for nearly 100 years in the region, continues its reign as the breakfast food Australians trust most. Weet-Bix is a wholegrain wheat breakfast cereal commonly enjoyed with milk or plant-based alternatives. Known for its simple ingredients and high-fibre content, it has long been associated with a healthy start to the day and is a cultural touchstone in Australian homes.
“We’re honoured to receive this award for the 13th year in a row,” said Jessica Manihera, Sanitarium’s director of Marketing and Communications for Australia and New Zealand. “Australians, young and old, have long been proud to call themselves ‘Weet-Bix kids,’ and nearly 100 years after Sanitarium launched its now-iconic wholegrain cereal, it still represents simple, honest nutrition for the whole family."
Manihera added, “These accolades are a testament to the strong connection Australians have with our brands. Whether it’s starting the day with Weet-Bix or choosing So Good for taste preference or a plant-based alternative, we are proud to be part of our consumers’ daily routines.”
Sanitarium is owned by the Seventh-day Adventist Church and is part of its long-standing health and wellness mission. The company operates under the South Pacific Division of the Adventist Church, which oversees church activities across Australia, New Zealand, and the Pacific Islands. Through its food ministry and health outreach, the division continues to promote holistic living and plant-based nutrition as part of its commitment to community well-being.
The original article was published on the South Pacific Division news site, Adventist Record. Join the ANN WhatsApp Channel for the latest Adventist news.
