Serbian Publishing House Expands Its Horizons through Book Fairs

[Photo: Mirjana Vukasović]

Trans-European Division

Serbian Publishing House Expands Its Horizons through Book Fairs

Church publisher is reaching out and connecting with the community at public events.

News | Serbia | Preporod, with tedNEWS

Preporod, the Serbian Publishing House, embarked on a significant journey 25 years ago when it participated for the first time in the International Book Fair in Belgrade. Seeing it as an opportunity to share spiritual literature with a wider audience, regional Adventist Church leaders dedicated time and resources to the event.

“Since then, with God’s help, we’ve become regular and well-known participants at the International Belgrade Book Fair,” Mirjana Vukasović, Preporod’s marketing manager, said.

Over time, the journey led to church publishing leaders broadening their horizons by participating in many book fairs. “God led us to book fairs in other Serbian cities like Niš and Novi Sad, as well as in Podgorica and Tuzi in Montenegro. In 2024, we have ventured to the International Book Fair in Sarajevo, Bosnia and Herzegovina, for the first time,” Vukasović said. This wider exposure led to Adventist books receiving greater recognition, with awards such as “Best Cover Design” and “Best Science Book” at the Niš Book Fair and Belgrade Book Fair, respectively.

“The Serbian scientist Mihajlo Pupin openly acknowledges God in his research,” Vukasović said, underscoring the significance of receiving an award in this category.

“During these book fairs, we invite church members to join us in prayer through our Facebook page,” Vukasović said. The response was enthusiastic, with some members praying daily and others during church services, asking for God’s blessing on the publishing ministry’s work. “Sales doubled at the International Book Fair in Novi Sad,” Vukasović reported. “But more than that, we shared testimonies with many buyers, listened to their stories, and realized how many people are searching for Him.”

Participating in the International Sarajevo Book Fair for the first time is a completely new venture for the Serbian Publishing House. Despite cultural and religious differences (many book fair visitors are Muslims), the response was heartening. “Church members assisted with transporting books, setting up displays, and even selling them,” Saša Todoran, Preporod’s manager and chief editor, said. “Despite our differences, we sold many books, shared others as gifts, and exchanged testimonies,” he said.

“We’re grateful for God’s guidance in our publishing ministry,” Todoran added as he highlighted the transformative power of books to touch hearts and change lives. “It’s heartening to see that publishing ministries aren’t limited to employees of the publishing house but include every church member who can contribute through prayers, support, and sharing the gospel through literature,” he said.

The original version of this story was published by the Trans-European Division news site, tedNEWS.