Skin cancer is the most common type of cancer in Brazil, accounting for about 30 percent of all malignant tumors registered in the country, according to organizers of a national prevention campaign. With the arrival of summer, increased sun exposure can increase the risk of skin damage if protective measures are not taken.

Camila Tormena, a dermatologist with the Brazilian Society of Dermatology (SBD), said common mistakes include failing to use sun protection such as hats, caps, and sunglasses, as well as not applying physical or chemical protection. She also cautioned against prolonged exposure during peak ultraviolet radiation hours noting that Brazil’s tropical climate and high solar radiation require added care.

Created in 2014 by the Brazilian Society of Dermatology, the Orange December campaign promotes nationwide initiatives focused on prevention and early diagnosis of skin cancer. In Campo Grande, organizers said the effort has taken place for more than 30 years and, in 2025, partnered with the Penfigo Adventist Hospital, which hosted the event.

Organizers reported that the campaign provided free dermatological services to approximately 1,200 people. Services included consultations, diagnoses, minor surgeries, and guidance on skin care and prevention, with an emphasis on early detection.

The free service drew patients from different parts of the state, organizers said. Waldemir Poppi, a zootechnician who attended the event, said he learned about the campaign through television and arrived early to secure an appointment.

“I learned from television that this service would be available at the Adventist Hospital in Pênfigo, and I managed to be among the first in line. I received excellent care in all sectors, underwent a minor procedure to remove a lesion, and received important guidance on skin care. I found the initiative extremely relevant, especially since it was free and benefited so many people who need this type of attention,” he reported.

Tormena, who led the 2025 Orange December campaign locally, concluded, “[This] initiative that integrates health promotion and solidarity, focusing on prevention. It’s a campaign with the purpose of care, unity, guidance, and, above all, early diagnosis,” she concludes.

The original article was published on the South American Division's Portuguese news site.