On July 10, 2024, the 20th-anniversary event of Global GAiN (Global Adventist Internet Network) was grandly held at the Empress Hotel Convention Hall in Chiang Mai, Thailand. Audrey Andersson, General Conference (GC) vice president, delivered a sermon, gathering over 600 participants.

This year’s GAiN event invited all personnel related to digital business to effectively advance God’s mission globally. The event highlighted research in Artificial Intelligence (AI) and new church branding initiatives. Notably, adding film screenings was a key feature, promoting new content creation to engage younger generations beyond social media.
The collaboration with the Adventist Technology Summit offered a unique event addressing the technical and messaging aspects of digital evangelism.

Sam Neves, GC Communication associate director, emphasized, “Communication is not just about managing the church’s image. We must brand marketing and church administration and actively participate in strategic planning across the church and denomination. It is our duty and responsibility. Do not run away.”
The GAiN 20th-anniversary event proved to be an essential occasion for sharing strategic and innovative ideas for the church’s future, profoundly impacting the participants. Following diverse programs and presentations, the event will continue until July 14, 2024.

The original article was published on the Northern Asia-Pacific Divison website.