A survey conducted by Itaú Cultural and Datafolha shows that in 2021, 40 percent of people who maintain the habit of reading will consume digital books. With technology increasingly present in everyday life, these publications become a practical, ecological option for reading.
However, ebooks have not always been so popular. This type of book arrived in Brazil in 2009, but it was only in late 2012 that the major companies in the publishing industry began to adapt to the new reading models.
For Casa Publicadora Brasileira (CPB), a publishing house with over a century of history, it was no different. Active in the digital market for a decade, the institution strives to seek improvement when it comes to technology and innovation. In 2013, it launched the CPB Books app to meet the growing demand for digital books within the publishing market.
Books for All Audiences
According to James Martins, technical coordinator of CPB Digital, the virtual bookstore is available for the Android and iOS app stores. "In addition, [the institution] also felt the need to contemplate CPB's external market platforms, such as Amazon's Kindle and Google Play Books. Not to mention that we are in the process of also joining Apple's platform, iBooks," says Martins.
While customers were asking for more convenience and ease in reading, the internal team saw the changes in the market and realized the need to update and be present in contemporary means of distribution. Faced with this new demand, the publishing house promptly started the process to enter the digital fronts, always concerned with listening to the public.
The work that inaugurated the CPB Books server was bestselling author Ellen White's The Great Controversy, material that is being mass-printed for distribution as part of the Hope Impact project, one of the largest evangelism events in South America conducted by the Seventh-day Adventist Church. The book is available for free on the app.
Today, on completing ten years in the digital book market, CPB Books has more than 230 titles of the publisher in its collection and reaffirms that it continues with plans to add more books to the application. The institution's goal is to meet the needs of the public and adapt to new technological realities.
The original version of this story was posted on the South American Division Portuguese-language news site.