Seventh-day Adventists gathered at the University of KwaZulu-Natal Westville Campus on September 5 for the launch of OneVoice27 in Durban, South Africa, as part of Global Launch Day.

Based on Revelation 21:5, OneVoice27 carries the theme "All Things New" and forms part of the Adventist Church's Mission for All strategy, building toward a united evangelistic emphasis in September 2027. The initiative calls members to share how Jesus can make all things new on their personal digital media using the hashtag #allthingsnew.

Four communication leaders from around the world addressed the audience: Samuel Gil, associate Communication director for the General Conference, Pako Mokgwane, Communication director for the Southern Africa-Indian Ocean Division, Thulani Mkhize, Communication director for the Southern Africa Union Conference, and Andrew Moonsamy, Communication director and president of the KwaZulu-Natal Free State Conference.

Mokgwane spoke on authenticity and audience. Digital missionaries must communicate honestly, he said, while recognizing that different audiences respond to different forms of language. Effective digital evangelism requires listening and adapting so the gospel connects with people where they are, rather than reproducing the same message everywhere, he concluded.

Gil challenged those without an established digital presence to begin with the voice they already have. A person's physical voice can still connect others to Jesus, he said, while social media extends that voice beyond the immediate circle of family, friends, and congregation.

"The platforms are the means; Jesus is the end," Gil said.

Mkhize broadened the definition further, reminding congregants that digital mission requires neither sophisticated equipment nor a large following. Even WhatsApp can become a tool for sharing Christ, he said. The challenge, according to Mkhize is to use what you already have.

Moonsamy urged members to move beyond hearing about OneVoice27 to participating in it, using everyday interactions and digital platforms to reach as many people as possible.

Congregants were invited to take out their mobile phones for a consecration service; a commitment to use their devices intentionally to encourage others, share hope, tell stories of faith, and invite people to discover the Bible.

The afternoon program moved from strategy to response. During an appeal by Gil, one man walked to the front to dedicate his life to Christ, and Dr. Gil prayed over him. A group of congregants stood in response to a call for volunteers to serve as digital missionaries.

The Durban launch is one of several OneVoice27 events rolled out across the Southern Africa-Indian Ocean Division in recent months, including launches in the Southern Africa Union Conference, Zimbabwe Central Union Conference, and South-Western Angola Union Mission.

The original article was published on the Southern Africa-Indian Ocean Division news site.